Tue, 25 Nov 2008 14:31:07 by Matt Hopkins
We've just released the first in a collection of landing page templates that you can use in your own PPC campaigns. These templates are professionally designed around certain core themes - the first one being released today is designed to support your Christmas "special offers".
Each set of templates will include:
- main offer page - simply add your copy and your logo
- working enquiry form - with php script to handle emailing
- thank you page - update with logo, copy and conversion tracking
We've found that pages on most company's primary web sites do not make great PPC landing pages. There are many reasons for this, but they include:
- web pages do not sell - they tend to be more informational and lack the necessary call to action to complete a transaction
- they are not simple or clear enough to allow the searcher to make a buying decision quickly
- they have too many exit links which cause the visitor to get distracted
- they are not linked to the ad text in the PPC campaign
We hope that these PPC landing page templates will provide many smaller companies with a quick "leg up" when trying to get their PPC performing more effectively (post click).
To download this Christmas landing page template, simply visit our templates page - and register for our bi-weekly newsletter.
Matt Hopkins
Managing Director |
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