Online Christmas spending to rise by 10% in the UK
1st December 2008 by Matt Hopkins
A recent report by Deloitte’s predicts that UK online spending will rise by 10% this Christmas compared with last year.
The results of their recent survey shows that people who shop online are planning to spend more this year compared with traditional shoppers. It also shows that there has been an increase in the numbers of people who shop online. Deloitte’s said that consumers who do most of their shopping online are expecting to spend an average of £773 this Christmas, compared with £655 for the total population.
They also point out that the number of retailers offering ecommerce sites has increased to 81 percent from 71 percent last year and 51 percent in 2006.
It will be interesting to see how these UK predictions pan out.
US analysts, comScore, released actual performance results from the Thanksgiving shopping weekend in the USA which were fairly flat:
For the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1 percent. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent relative to last year.
Overall, it clearly appears that online sales are growing despite the current economic conditions – the actual level of growth will be interesting to see when the full set of seasonal results are assessed in late January.
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