Online Marketing with Yahoo! Buzz
14th May 2008 by Emily Mace
Yahoo! have introduced Yahoo! Buzz (Y!Buzz) into the highly popular social media arena. Similar to Digg and Reddit, Yahoo! Buzz allows web users to rate articles and blogs creating a list of popular content. Recent trend results on the Internet show that Yahoo! Buzz is dramatically increasing the volume of their users and the amount of time these users are spending on the site. Due to the rise in popularity of Y! Buzz there are some real opportunities to get more traffic to your site using their services.
How Yahoo! Buzz works
Taking rankings from popular searches on Yahoo! as a start point, Yahoo! Buzz then factors into their rankings the number of times an article or blog entry has been "Buzzed" or sent to a friend to create a list of the most popular items. Stories that get the most "Buzz" using these factors may be included on the Yahoo! homepage.
Yahoo! Buzz is currently in Beta testing on the main Yahoo! US site so the number of Publishers is currently limited to a selection (across all topics) to ensure that the site does what the users want and is stable. In the coming months the Yahoo! Buzz site will get more features added to it along with bug fixes to any current issues. The Yahoo! Buzz service will then be rolled out to the UK and other markets worldwide.
Adding yourself as a Publisher to Yahoo! Buzz and submitting keyword specific articles to the service is a great way to attract more visitors to your website. The articles on Y!Buzz link through to the original publishers (YOUR) website. Including links in your articles with keyword rich anchor text will also help attract more visitors to your site. Y! Buzz are adding new Publishers all the time so signing up now is a good idea particularly if your website is aimed at the US market. Once the roll out to other Yahoo! countries is complete websites targeting these other countries as their main market will also benefit from being a Y! Buzz pub
Related Posts
- Yahoo turns 14 – how times have changed in search engine optimisation
- Yahoo Search Marketing Update for 2010
- Problems for Yahoo! Google drop ad sharing deal and Yahoo ask Microsoft to come and buy them!
- Bing vs Yahoo More of a Battle in the UK
- Google Product Search – catching up with Yahoo Shopping
- Search engine newness Yahoo and MSN on keeping up with Google
- Website Marketing Messages-Are you Targeting your Online Audience?
- Search Engine Demographics – Google, Yahoo and MSN