The recently released IMRG Capgemini e-Retail Sales Index shows that online spending has increased by a healthy 16% in November compared with the same period last year. This clearly showing that Internet retailers are outperforming the high-street in the current economic downturn.
Furthermore, online sales in November were up by 26 percent from October – showing that online spending is accelerating into the Christmas peak periods.
Experian also released a report recently that shows a shift from offline to online shopping – they reported that offline retail footfall dropped by an average of 9.1 per cent at the weekend; Saturday’s high street traffic fell by 13.12 per cent and Sunday’s by 4.99 per cent.
If you are a retailer and do not yet have an ecommerce website (I’m looking at you Gap), then it is clearly time to start investing in your online marketing.
Related posts:
- Growth in Online shopping in the UK highlights the importance of SEO
- Nielson releases November 2007 US Search Share Statistics
- Online Christmas spending to rise by 10% in the UK
- Internet Sales: Top Five tips to convert your website visitors
- Search metrics such as CTR and conversion rate are meaningless unless they deliver sales
