When looking at your website, there are several tips you should keep in mind to not only help with you end user satisfaction, but also to keep the search engines happy. These points can generally be done by yourself, without the need for a major shake up of your site, but the benefits from them could really help you out with rankings and conversions.
- Look at the content on your site. Now this is one is generally for your visitors, but also keep in mind that in regards to SEO content is king! Are you missing out any relevant information on pages searchers may be looking for? It’s easy to look at your site from your standpoint, but try and take a step back and look at your site from a potential viewers point of view. Is there any other information a viewer could benefit from?
- Is it easy for your customers to contact you? Or do they have click several pages to find the information? By placing your contact information on every page, you will make it so easy for customers to contact you that they won’t hesitate. Searcher fatigue is a big problem, the more they have to click through your site, the more likely it becomes that you will lose them. By placing your contact information and physical address on the pages is also great for local search optimisation. This will give the search engines a great way of knowing where you are located, and will help with your site ranking for local search queries such as dentist Glebe.
- Target the right keywords and pre-qualify your visitors. While some generic keywords are great for driving traffic to your site, the chances of them converting is low. Try and filter out some of the visitors by pre-qualifying them first, look for niche keyword combinations, they generally having fewer competing pages but convert at a much higher rate!
- Look at your <title> tags, make sure they represent keywords and also make them intriguing and individual on every page.
- Make sure that your site is W3C compliant, by doing this you will know that your site has been designed well and is up to standard. You can validate your site using the W3C Validator Tool.
- Don’t be scared to write some press releases, no matter how unimportant you think a piece of news is, write about it! Send it out to as many industry related online news wires as possible. This is great for generating back links and can drive interested traffic towards your site.
These are simple tips you can implement on your site straightaway. They can help with rankings and conversions, but to reap the true rewards from the search engines you will need to implement a lot of other SEO techniques onto your site, but this should be a good starting point.
