Organic continues to outpace PPC

17th July 2007 by Jessica Faltot

When looking to make an online purchase, which search results usually return the most relevant results?



  • Sponsored Search Results: 27%

  • Organic Search Results: 73%
    sponsored by SearchEngineNews.com

The above survey ran today, July 16,2007 – showing that organic search rankings continue to be the favorite of users looking to make an online purchase. 


Why is that?  Maybe it’s because people would rather buy something than be sold to.

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