Just a quick observation…
A couple of months ago I tackled a site with 100′s of W3C compliance errors. It was a long and boring process.
I’ve just been reviewing the campaign and the Google rankings are fascinating viewing. They shot up a couple of days after I uploaded the newly validated page and have stayed consistently high ever since. No other changes happened at the same time.
The importance of W3C validation in SEO is a bit blurred, but having seen this remarkable improvement I am pretty much convinced that it is worthwhile.
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