PPC Search Results – Expand Exact Search Queries

As a PPC Manager one of the most frequently asked questions to me is.” What is the exact search query that triggered my advert in the serps Listings” This has always been a tough one to answer, for some managing their own Pay Per Click Campaigns who do not know how to expand the search in Google Analytics it is an impossibility to do……….Until now let me explain.

OK so you have now set up your PPC Account and begun to create your first PPC Campaign for your product or services. Recently I blogged about the choice of Broad Match, “Phrase Match” or [Exact Match] Keywords so by now hopefully you will have chosen the right route for you to take with the keyword matching. You have now set your campaign live and sit back and hopefully count the conversions as they come in.

After your first week or so you may begin to realise a pattern in the keywords that are triggering your ads. One of the biggest things you may notice is the number of people clicking on Broad and “Phrase Match” keywords within the account but you have no idea the actual search query that triggered the keyword to show the corresponding ad.

Imagine if you were selling Bottled Water and within your ad group for this you had the 3 keyword match types Bottled Water, “Bottled Water” and finally [Bottled Water]. You will only have full info at you finger tips of the true search query [Exact Match] keyword [Bottled Water] as this type requires the searcher to type this term in the exact way it is listed in the account with no variations. However…..

If someone types “French Bottled Water” or “Buy Bottled Water” when you come to report on what the person actually typ

Related Posts

1. 5 Reasons Why You Should Be Using Search Query Reports
2. PPC Quick Tip – Identifying The Long Tail!
3. Top Search Queries Data Expanded – Google Webmaster Tools
4. Google Roll Out “Analyze Competition”
5. SEO Speak: Long tail
6. Pay Per Click Negative Keywords
7. 4 More Reasons for Adding Content to Your Website
8. Pay Per Click – Quality Score

This entry was posted on Wednesday, May 20th, 2009 at 3:25 pm. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.