Since Google Adwords was launched its been an ever increasing money spinner. In today's market you are lucky to obtain a top 3 position for under £1.00 in most industries.

Wouldn't you agree that CPC prices are slowly becoming out of control and with PPC spend predicted to hit £10 billion by 2010, where's the space for all the small time players. Google need to implement low budget solutions before all the high rolling spenders saturate the market.

Its starting to become a game of (I’m bigger and better than you because I’ve got more money)

I suppose you could always move to Yahoo Panama or MSN Adcenter....