After reading the recent SEO chatter about the latest PageRank update in the toolbar I decided to review the websites that I work on's figures.

Now, I probably mirror the thoughts of thousands of others when I say that the numbers the toolbar gives you don't mean a great deal. Certainly as linking has become more about relevance than volume, a simple score giving some idea of link strength just doesn't make much sense to me - the way I see it is that link "scores" or "juice strength" is like to vary from search term to search term.

However, like everyone else as well, without any other tangible metric to look at we are all likely to take the one we can see and use it as a base guide, even when we know that it isn't accurate.

Right well I have access to over 25 sites current PageRank and previous figure, and only two have changed (one went up 1, the other went down 2), so I have not been seeing too much flux here. Nothing to shout about perhaps, but most of the chatter that I have been reading has been talking about large drops in PageRank across a number of sites, so thought it was worth putting out my tuppence worth. As the chatter is also saying, maybe it hasn't finished updating yet, but it's something that we will keep an eye.

Despite being a worthless measure, it is a topic that gets the SEO community talking!