Firstly yes! Spends across many platforms have risen in 2009 suggesting that many companies are in fact realising that older much more stayed platforms of reaching the global market are not proving to be cost effective anymore, or even utilising them in much smaller ways to compliment their online advertising efforts. A recent blog post of mine singles out the percentage drops in these previous platforms.

With this massive shift to online we ( PPC Agencies) have seen a vast number of newbies to the paid search field, which in some areas has a detrimental effect. Badly managed campaigns and lack of Pay Per Click Marketing know how has led to higher cost of clicks.

For 2009 this rise in the cost of paid search has driven many advertisers attentions to organic search and is seen as a very low cost alternative to PPC. However working within an environment where we see a vast majority of clients utilising both platforms the realisation is that the cost effectiveness is gained when both platforms are managed correctly. We have also seen a shift toward SEO in the first instance but on the realisation by clients that the limits and timescale of SEO can be constrictive and distant re think their strategy and begin the utilisation of both mediums in harmony.

Before now PPC Agencies would sell their services as a PPC Ferrari against an SEO Mo

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