Welcome back PPC pop pickers!! Its been a while since I have given you keen PPC DIY’ers any Glossary terms to bolster your vocab and help you on you way to receiving your Google certificate of brilliance and professional status.
The term that I have hand selected for you to sink your teeth into this week is…
Glossary Term – Impressions
Impressions are simply the amount of times that your advert is viewed after a search term within the account triggers it. NOT when someone clicks on the ad. As an advertiser you are not charged for an impression through PPC only on the click every time a searcher visits your site via clicking on your ad on Google or their search partners.
The Impressions within your account play a vital
part to calculating your Quality Score.
Google ‘s biggest factor in developing a QS for a campaign is based on the CTR (Click-through rate )which is the number of clicks your ad receives pided by the number of times your ad is shown (impressions) via Google and given as a percentage %.
If you ad is poor or irrelevant to the term that was originally searched then chances are your ad will be shown a lot resulting in high impressions and your ad clicked on very little triggering a very low CTR. This will return a very low QS on your account.
Stay tuned for Part – 8……..
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