Fri, 24 Oct 2008 12:29:51 by David Thomas
Welcome back Again!
By now you guys will be on the brink of taking your Google Adwords exams with all of the added help and terminology descriptions you now have in your Pay Par Click Marketing arsenal, from reading these glossary blogs. Hopefully you now have the making of a campaign delivery manager and are nearly ready to unleash your skills onto your Pay Per Click Marketing campaign. As mentioned in my last Glossary blog I would start on terms within the money and budgets cycle of Adwords......
My term for this week is CPC - Cost Per Click
"Cost Per Click" is the amount that an advertiser pays when a searcher clicks on their ad and goes through to its destination. There are many different factors that make up this end cost to an advertiser. Here are just a few of them.....
A campaign that has a high Quality Score will ultimately have reduced CPC's for the same terms as advertisers that have very poor Quality Scores and or a better ad position on the page. Stay in touch for tips on how to improve your Quality Score
A maximum bid can be added to an Ad Group or Keyword to cap the amount the advertiser is willing to pay for his/her keyword.
Some markets are very competitive and have extremely high keyword CPC's due to advertisers bidding high to get the ad position returning more leads and a good ROI. Think about your market carefully.
CPC's can be set at different limits for the Google Search Network and the Content Network
Please stay tuned for part 4 of my glossary
David Thomas
PPC Campaign Delivery Manager |
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