A report has recently been released on the continued increase in Click Fraud rates-please see the following article that discusses the 15.4% rate for Q2 of 2007:  http://searchengineland.com/070719-085703.php

It amazed me how in the face of hard facts such as these, companies continue to throw money away in adopting a PPC only strategy for online visablity.

We recently saved a client over 40% a month on their PPC spend based on the Number 1 Organic rankings we achieved for them.

More companies with a long term strategy will continue to embrace the natural or free listings based on relevance rather than a short sited, expensive, with little return paid strategy as long term goals become integrated with short term solutions.

Businesses both small and large out there-take notice and adapt your marketing budgets to include Organic in your overall Integrated Marketing Campaigns for the present and future.