A report has recently been released on the continued increase in Click Fraud rates-please see the following article that discusses the 15.4% rate for Q2 of 2007: http://searchengineland.com/070719-085703.php
It amazed me how in the face of hard facts such as these, companies continue to throw money away in adopting a PPC only strategy for online visablity.
We recently saved a client over 40% a month on their PPC spend based on the Number 1 Organic rankings we achieved for them.
More companies with a long term strategy will continue to embrace the natural or free listings based on relevance rather than a short sited, expensive, with little return paid strategy as long term goals become integrated with short term solutions.
Businesses both small and large out there-take notice and adapt your marketing budgets to include Organic in your overall Integrated Marketing Campaigns for the present and future.
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