Quantity and Quality – where SEO varies to PPC

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Management of SEO and PPC campaigns can be quite different tasks and often when you have been running your own PPC campaign within Google the process of optimising the site for SEO and the keywords used for this is a totally new thing to learn.

Here are some key things to remember:

With SEO quantity of keywords doesn’t also mean quality, sometimes optimising a site to only 10 keywords and focussing your off page work on these keywords can help to increase rankings and the authority of the site, meaning that you get better quality traffic, and more of it!

In SEO focussing on a set amount of keywords does not stop other keywords from driving traffic to your site, in fact a well optimised site will generate many other visits from keywords outside of your core list.   Unlike when managing a PPC campaign you don’t have to specify every keyword to get traffic coming to your site.  Optimise your site on a variation of a keyword, such as cheap keyboard, you will find that as your optimisation starts to make an impact in search engines, other keywords relating to keyboards will begin to drive traffic too.

If you are working with an SEO Company, don’t think that getting 200 keywords from them is better than getting 20. If they are optimising your site to 200 keywords it will probably take a lot longer to get decent results for each of the keywords on the site, compared to if they were only focussing on link building, article submission and optimisation of 20 keywords.

A good SEO company will work with you on refining a list of keywords, reviewing them regularly, and ensuring that the keywords used are not only ranking but generating traf

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This entry was posted on Tuesday, January 13th, 2009 at 5:30 pm. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.