Recent Changes in Live Search Engine

At the end of last month, Microsoft held an event at its Mountain View offices called "Searchification". This was the official launch of the new Live Search (Live 2.0) which is a new, updated an shinier version of the search engine that drives queries across Microsoft properties including MSN.

Microsoft announced some significant improvements, including increasing the size of the index and search relevance. On  the index side, they claim they have increased the number of pages four-fold to more than twenty billion. However, repeating all the information that you can find elsewhere on the web like here, here and here is not really the purpose of this blog. What prompted me to write this blog was the fact that their claims are actually related to the results we are seeing here at Vertical Leap.

In the past, sometimes, MSN results have been a bit of mystery. It wasn’t always possible to see why some pages had gone up and some down. Results tended to be quite mixed up compared to the overall increase in positions we might see in Google for example. We can see the effect in Google when a site gains significant authority, because whatever the search term is, we see improvements and the long tail searches for that site increase – sometimes dramatically.

So it is interesting to see that a couple of weeks on from the start of the rollout of the new look pages, most of my sites are starting to get healthier returns in MSN. New keywords are entering at good positions and it would definitely appear that a larger number of pages are indexed as we can see new entries appearing. Whilst this is good and shows us as an SEO company that our "techniques" work in the new Live search algorithm, we wil

Related Posts

1. MSN/Live Search Engine gets new facelift
2. Live Search Results Update
3. 5 Ways to Get More SEO Help on Live/MSN Search Results
4. How to see country specific search results in MSN/Live Search
5. 5 Insights into Live Search SEO
6. What Everybody Ought to Know About MSN/Live Search and 301 Redirects
7. Microsoft Employees Prefer Google to Live Search
8. Live search cashback

This entry was posted on Wednesday, October 10th, 2007 at 10:40 am. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.