Thu, 21 Aug 2008 10:17:04 by Matt Hopkins
When you perform searches in sophisticated search engines such as Google, you would think that similar queries would yield similar results... but this is not the case at all. Plural forms are wildly different from their singular forms and simply changing the order of two terms can have a dramatic effect. For example, our own site ranks well for "Portsmouth SEO" but does not for "SEO Portsmouth".
The strange thing about this is that you would think that two nouns used together could be swapped around without too much impact to the searchers intent... its almost more of a preference than any sort of prioritisation. To me, there is no difference between these two phases - "Portsmouth Boats" and "Boats Portsmouth"... but the results are clearly different.
This is an important point to keep in mind when you are implementing Local SEO. You need to ensure that your content matches variations of your localised terms more exactly than you would think would be logically required.
Matt Hopkins
Managing Director |
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