SEO Speak: Search Engine Friendly

Many tools for running websites claim to the search engine friendly, but what actually is search engine friendly and what should you look for when buying new tools for your website?  Understanding what a search engine friendly website is can greatly aid your SEO work.

There are many elements which make a website search engine friendly including the below:

Readability/Crawlabilty

When a website crawler visits your website the search engine is looking for content that can be read and links that can be followed.  Having too much JavaScript on your page or a Flash based site will limit the amount of readable content and links that search engines can get from your site.  When working on the design of your website remember that java based menus don’t allow a search engine to crawl pages on your site so you need to consider a css based menu structure, which creates readable links for the search engines to follow.

Search Engines can’t read images either, so a search engine friendly web page will contain a mix of copy and images and not just lots of images – no matter how pretty this might look!

Search Engines need to be able to prove that your website is relevant to your keywords before you will be able to rank for them.  They also need to be able to reach all of the content on your site not just the homepage.

URLs

Does your website generate very long URLs such as www.yourcomany.com/index.php?catid=12343&prodid=4536625&showprod=42552 if so your website is not as friendly to search engines as it might be.  Having keywords in your URLs will not only help you when giving addresses out to your users but support the work you are doing on your keywords – look for website tools which will enable you to

Related Posts

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2. What makes a web host “search engine friendly”?
3. SEO Speak: Crawlable content
4. Dynamic URLs and Search Engine Optimisation
5. SEO Tip for making Blogger pages more Search Engine Friendly
6. Top 10 Australian Search Engine Friendly Web Hosts – January 2008
7. Making Search Engine Optimisation easier
8. SEO Speak: Keyword density

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