SEO Tip for making Blogger pages more Search Engine Friendly

Of all the different blogging environments, I’ve found Blogger to be one of the best for most of my clients when adding company blogs to their web site.

Some of the things that I like about it – its easy to set up, its free, and you can have it generate pages and upload them directly to your website.  This is an important feature as you need your blog to help promote and build your existing web site (www.yourcompany.com/blog/) and not be presented on a separate domain name (yourcompany.blogspot.com). 

One of the other benefits is that you can modify the templates for the blogs and change the look and feel so that they blend into your existing web site seamlessly.   In addition to adjusting the style of the blog pages in these templates, you can also implement a few tweaks that will make your blogs more search engine friendly.

By default, the blogger template does not create unique page titles for each blog page.  As you probably know, the title tag for a web page is one of the most important elements in the on-page SEO process for a web site.  The title is also important as it is the first line that Google and other search engines display when returning results – and so you really want this title to be representative of the content.

Here’s a snippet of code that you can use in your Blogger template that will ensure that the title of your blog post is also used in the page title of your blog and will therefore make it more search engine friendly:

<MainPage><title><$BlogTitle$></title></MainPage>
<Blogger>
<ArchivePage><title><$BlogTitle

Related Posts

1. Using Blogger to create your company blog: Part 1
2. Using Blogger to create your company blog: Part 3
3. Making Search Engine Optimisation easier
4. Using Blogger to create your company blog: Part 2
5. Blogger Blogs – Time is running out
6. bX-b0uqh3 Blogger fix
7. Search Engine Optimisation and Search Engine Friendly, What is the Difference?
8. Blogger news – RSS feeds aren’t working

This entry was posted on Wednesday, August 15th, 2007 at 7:00 pm. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.