Meta tags are way to give your page properties that don’t affect the website from a user’s point-of-view but can change the way your page is handled by a search engine spider. There are many different Meta tags, although many are now obsolete and the rest are generally used for the wrong purpose. Understanding your Meta tags is important for any SEO firm. There are a few out there that can benefit any marketing campaign which I will be covering in this post. I’ll be splitting them in to categories: essential, useful, dangerous and useless.

Essential Meta Tags

Title

<title>Page Description Goes Here</title>

Your title tag is the single most important tag on any page. It should briefly describe the content on the page and follow with your brand name if desired. Page titles should be different on every page; this can be the difference between falling into Google’s supplemental pages or a high long-tail ranking.

Description

<meta name="description" content="Page description goes here" />

Similar to your title tag, this should also describe the page’s content but in a little more detail. This is the text you see in search engine result pages and is a factor in attracting a user to click on your ranking.

Useful Meta Tags

Keywords

<meta name="keywords" content="Page keywords go here" />

This is a tag that has been declining in importance for a few years now. Due to abuse, many search engines now either completely ignore this tag or place less emphasis on it than they did 5 years ago. However, at this point in time it’s still worth including on every page, they may not have a lot of influence but they don’t do any

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