How do you get your travel site to the top when the competition is so strong?
If you run a Travel website, you’re not alone! Travel is one of the fastest growing online sectors and new sites are coming online all the time – taking advantage of some of the travel trends taking place worldwide, such as the Olympics.
So how do you use SEO to get your site noticed amongst all the others?
One way to help your site optimise well for search engines, try writing a blog. Writing a regular blog on travel news, trends and ideas for travel visitors will help the relevancy of your site against your targeted keywords. Blogging once a week will also encourage your existing visitors to return to the site. Keyword rich blogs with links to relevant pages on your site will definitely help your SEO.
Keep your blog posts informative and relevant to travellers. Give travel tips, recommendations, suggestions and news about the latest travel trends. Making your blog useful in this way will encourage search engines to see you as relevant and users to rate you as a good source of information.
Once your blog is live on the site, look at the long-tail. When you optimise for a keyword the work that you do will also encourage long-tail keywords to come to the site. For example if you are optimising for "holiday in Spain" as a keyword you might find you get traffic for "holiday resort in Spain" and "cheap holiday in Spain" and these terms may also drive traffic to your site. If you notice from your stats that traffic from one of these long-tail keywords is driving a lot of traffic to your site, write a blog based around these terms to drive even more traffic to the site.
Blogs are just one of the many ways to increase the rankings and traffic to your travel website by increasing the keyword density of your site.
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