| SEO for Mobile Websites- Part 1 |
| Mon, 18 Aug 2008 by Joe Bursell A while back Matt blogged about Google releasing their mobile search interface. It’s been 7 months since that release, so after a bit of bedding-in now is a good a time as any to look at optimising for mobile search- focusing on techniques for optimising mobile websites for search.
3 differences Mobile browsers have come a long way but they all latterly they share one thing, they need well formatted XHTML in order to work properly. There has been a shift in the way content is delivered too. Once WAP was the order of the day, but now there is more reliance on delivering http via call networks and Wi-Fi. These factors mean that it is easier to build mobile websites by importing practices from ‘regular’ website design and development. Even the biggest screened mobile device’s/PDA’s have limited screen real-estate- e.g. iphone’s 480×320 on a 3.5 inch screen or Nokia’s N810 with 800×480 on a 4.13 inch screen is never going to rival a desktop. Therefore the site that you build for mobile should be a different animal from your regular site. When people search on a mobile device they’re (usually) looking for a solution to a short-term problem; where is…?, how much is…?, what time is…?, can I book…?, can I download something specific to my device etc. etc.? Compare this with the broader searches that people use lap/desk tops for and you can quickly comprehend that mobile users want live data, and they want it now- they’re less likely to be scoping out an e-book, or researching the best tumble dryer.
Mobile Search In Action |
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