Search Engine Demographics – Google, Yahoo and MSN

It’s amazing to think that search engines can calculate the gender % of users and their age. But it’s true and recent studies have shown interesting statistics.

A recent study carried out by Hitwise showed that 55% of Google users are male, whereas 58% of MSN users were female. Did you know that paid search listings are most likely to be clicked on my females and organic ads are most likely by males.

Click on Organic Ads Clicked on Paid Ads

Women 56.9% 43.1%

Men 65.4% 34.6%

Google and Yahoo are used mostly by users who are under the age of 34 while MSN is used widely by users who are over 55. Visitors to Google sitesare 42% more likely to buy online than the average internet user.

Google, Yahoo and MSN combined make up 85-90% of all searches made by internet users today.

Let’s not forget Ask and AOL who apparently are favourites with the female user…

Related Posts

1. Yahoo turns 14 – how times have changed in search engine optimisation
2. Search engine newness Yahoo and MSN on keeping up with Google
3. Google Product Search – catching up with Yahoo Shopping
4. Online Marketing with Yahoo! Buzz
5. Problems for Yahoo! Google drop ad sharing deal and Yahoo ask Microsoft to come and buy them!
6. Yahoo Search Marketing Update for 2010
7. Yahoo! get paid for Google Ads
8. Yahoo Search Marketing Ads Changing

This entry was posted on Thursday, December 20th, 2007 at 2:42 pm. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.