Micheal Gray does appear to like a bit of controversy, and who can blame him, it gets him traffic and builds awareness- I’m doing it right now. He recently blogged about how you can invalidate a Wikipedia article in order to effect some shunting in the SERPs if they outrank your page for a target keyword.
If you find yourself competing with Wikipedia it can be the bane of your SEO life, I know. My point about the “how to invalidate Wikipedia articles” post is that it shows you how to play Wikipedia and devalue target articles.
Now, I’m struggling to work out why someone working to get rankings to increase business would give two-hoots about Wikipedia, so why invest so much time and effort fighting them? They might outrank one or two of my sites for useful keywords, but searchers looking with those keywords are simply not interested in Wikipedia, so it’s no competition.- and I’m not the only one.
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