When I am talking to my clients about considering search engine optimisation (SEO) in their marketing strategies they will immediately want to know statistics. I generally share with them research on keyword analysis and demonstrate to them how many people are going to search engines to look for their products or services. I will then break it down even further and go into specifics. For example if I am talking to someone who is selling perfume online, I will provide reports on exactly how many users are going to a search engine on a monthly basis searching for perfume online. Or any other keywords associated with the sale of their product.
I then talk to them about the bigger picture. Gone are the days when companies are being educated about needing to have an online presence. We are way past that faze and the majority of companies do. Some, we are educating about search engine optimisation (SEO) but some are still in the process of digesting online marketing in any form. When I talk to them about overall online trends, it really is an eye opener.
MORE money will be spent globally on online advertising than on radio in 2008, with the internet overtaking radio a year earlier than previously forecast, new research from ZenithOptimedia.
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