…but it can be useful from a broader internet marketing perspective.
Whatever you call it, UGC (User Generated Content), Social Media, Community Content, Fora (Forums) etc that type of web content is not much good for SEO as it necessarily limits how URLs are followed. Indeed, the NOFOLLOW tag was created in response to comment spamming with URLs.
On the flip-side though it would pretty dim to ignore something just because it can’t provide you with evidence of a click or a link. But how should you view this content? Twitter could be a really good vehicle if you tweet often enough and build the right following. Seeding the Twitter account from uour site would also give a good indication of how much visitors actually engage with the ideas and ethos of the business. Those engaged visitors could then be cultivated via your tweets to spread the message, and as a by-product bump up sales.
On a similar note lets have a look at Facebook. Businesses often set up Facebook pages so that the only interaction a person can have is by becoming a fan. Also the account will be set up with a formal business tag e.g. “Financial Service”- which is no bad thing, but this means that it can only attract fans, rather than group members. While this keeps account admin to a minimum it does mean that it is not as dynamic or “alive” as groups tend to be.
Anyway, back to Twitter- it is still a unknown quantity in terms of idea spreading, let alone measurable granular marketing but with the right approach and attitude it could be a really useful tool.
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