Spam Factory Websites

Web developers and search engine optimizers work with the same basic commodities- web applications and the internet. Web developers (usually) create sites that look good, deliver the right information and exceed their clients’ expectations. More and more they are also attuned to the requirement that a site should be able to achieve high search visibility. This means making key components search engine friendly.

Building a 100% bespoke site is becoming a rarity- sure, design look and feel, architecture and content are pretty unique factors, but the content management system (CMS) sitting in the background, and/or the database that feeds it are frequently the same. So, your designer/developer may make you a one-off web 2.0 beauty, but chances are its management system is the same as for all their other clients.

I’m not about to beat-up on this approach, it allows scale-economies that (should) get passed on to you. It also means that your tech support (should) be top-notch. If they built the CMS they should be ace at bug fixing and modding it a little to your taste. In fact there is very little bad to say about slick CMS’s. That’s why I’ve got plenty to say about rubbish CMS’s.

Once upon a time it was acceptable to create a CMS that fed sites to multiple domains. These CMS’s called data from a central point and squirted it into a standard template that was shared by many sites across many domains. To prevent complete duplication they had the option to substitute key words in the text, based on the domain/site in which it appeared- here’s an example:

Website One:
Aircraft abrasives provided by ACorp.com, suppliers to the aircraft industry.

Websi

Related Posts

1. Linking Out to Spam Sites Hurts Your Rankings
2. Single Word Search Referrers from Bing are not spam
3. Duplicate Content: Doppelgänger Websites
4. The Increasing Importance of Social Networking and Blog Spam
5. 301 redirects – On Page – with PHP and ASP
6. Development websites and Google
7. Bad Linking and the Worlds Worst SERP Snippet
8. Micro sites – the impact on your search engine optimisation

This entry was posted on Friday, May 2nd, 2008 at 2:16 pm. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.