Mon, 29 Oct 2007 13:21:53 by Kerry Dye
This morning I was reading Is Search Still
Worth It?
on eMarketer, which refers to the new Search Marketing Benchmark Guide 2008 by
MarketingSherpa.
It quotes some interesting statistics, which are all taken from a survey of
actual marketers. For instance it says the marketers they
surveyed said they planned to increase their pay-per-click budgets by at least
11% in 2008.
Respondents also
rated both PPC and search engine optimisation as effective search marketing
tactics. SEO
came is as the second most effective
marketing tactic after house email marketing, with PPC
coming a fairly close third.
This is good news for all of us, as it
validates the fact that these online marketing methods are actually working for
the companies on the ground, and highlights once again that SEO and PPC are on
the agenda to increase website traffic for a lot more companies than they are
at present.
Kerry Dye Campaign Delivery Manager |