Google released some new “enhancements” to their search interface last week and included something that they are calling the “Wonder Wheel”.
The Wonder Wheel is an interactive keyword suggestion tool that allows you to visually expand and explore groups of related search terms. When you perform a google search using the wonder wheel, you are able to see a small number of related key phrases (or suggested keywords):
If you then click on on of the suggested keyword phrases, a new wheel is added – and so on and so on.
I don’t know about you, but personally – I just wouldn’t search like this. I might occasionally click on the suggested keywords links within the main search window – but I find using this device laborious and inefficient. It is “Google fluff”.
When I first saw the announcements for release, I was hoping it would be more useful.. I really did. Perhaps a tool that helped visualise the hub-spoke relationships for specific themes – where you could see which web site(s) was an authority for a certain topic with their “spokes” and then visualise other hub sites and their “spokes”. This would have been more useful – especially for search engine optimisation (SEO).
But the current implementation for expanding suggested keywords seems lame to me – sorry Google.
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