Have you ever wanted to keep a track on where your website is being mentioned as a result of your marketing activities such as SEO? Well, believe it or not, the tools are already out there for you to do this.

Like a press cuttings service for newspapers, there are a many services that you can use online to keep a track of where you are being mentioned. There is a very comprehensive list of reputation monitoring tools here.

However, even for the busy executive who doesn't have time for all those hundreds of services, there is one key one that you shouldn't live without, and that is Google Alerts.

Google will send you an alert for blog content, website pages and Google News related hits, so the coverage is pretty comprehensive. Here at Vertical Leap we use it for monitoring our blog posts and who is talking about us on the internet. I also have one set up for the company name of each SEO campaign that I manage, so that I keep abreast of what is happening online with them.

Some of things that you could consider setting alerts for are:

• Company name
• Company URL
• Manager's Names
• Names of products or services

You can find more detail on exactly how this can be done in this excellent post on Search Engine Reputation Monitoring by ClickZ.