The Secret of Checking on Your Web Marketing Activity
15th October 2007 by Kerry Dye
Have you ever wanted to keep a track on
where your website is being mentioned as a result of your marketing activities such as SEO?
Well, believe it or not, the tools are already out there for you to do this.
Like a press cuttings service for
newspapers, there are a many services that you can use online to keep a track
of where you are being mentioned. There is a very comprehensive list of
reputation monitoring tools here.
However, even for the busy executive who
doesn’t have time for all those hundreds of services, there is one key one that
you shouldn’t live without, and that is Google Alerts.
Google will send you an alert for blog
content, website pages and Google News related hits, so the coverage is pretty
comprehensive. Here at Vertical Leap we use it for monitoring our blog posts and who is talking about us on the internet. I also have one set up for the company name of each SEO campaign that I manage, so that I keep abreast of what is happening online with them.
Some of things that you could consider
setting alerts for are:
- Company name
- Company URL
- Manager’s
Names - Names of
products or services
You can find more detail on exactly how
this can be done in this excellent post on Search Engine Reputation Monitoring by ClickZ.
Related Posts
- Monitoring New Incoming Links to Your Site
- Checking your Robots.txt file
- More Search Marketing Posts from our Wayback Machine
- The Secret to Success for any SEO company – Talking to your Customers!
- Matt Cutts on Rank Checking for Search Engine Optimisation
- SEO is website marketing?
- The secret of success is constancy to purpose – Benjamin Disraeli
- Pay Per Click Marketing