Google Analytics actually has a large number of features that are not enabled by default, that you can use to customise the information you get.
A favourite of our PPC team is the one to expand the PPC information in Analytics, so that it gives you the real keyword and not just the matched term.
Here are two that are useful for the organic SEO specialists:
1. Create a regional list of search engines
All Google Analytics data is lumped together under a single search engine name, so if you are interested in the regional differences between Google.be and Google.co.uk, you are out of luck. However, this set of custom filters splits the traffic out by regional engine.
Tracking regional Search Engines in Google Analytics
2. Use the new rankings information from Google search URLs
I’m almost surprised that Google haven’t promoted this one themselves! The new URL string change that Google started introducing in April contains ranking data. This hack allows you to set a filter that captures that information and displays it next to the keyword.
Display Search Engine Rankings in Google Analytics
So here are two new ways to get extra information out of Google Analytics.
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