Online consumer travel sites in the US are predicted to hit $94 billion in 2007, with a 17 percent annual growth rate, according to eMarketer’s current report.
To stay on top in this fiercely competitive industry, players will need to re-engineer themselves in order to keep up with consumer demands and rapid changes in technology.
Providers in this industry may need to rethink their business models enabling them to provide their consumers with customization, as more and more people come online, compare the latest flight details, look for the best accomodation deals and book their entire international travel online and produce their own Itinery!.
The number of people choosing to make their bookings in an offline environment is likely to decrease, and why wouldnt it, if you can customise and tailor your travel from the comfort of your home office.
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