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US Results showing up in Google UK SERPs
Thu, 11 Jun 2009 by Pete Handley


As has been reported over at SearchCowBoys, there are at the moment some mysterious Google UK results on lots of different phrases at the moment. At the moment there are a large amount of US based websites appearing in listings on Google UK.

This is something that I had noticed on various SEO terms, but whilst I have been doing some keyword research for a client I have found lots of other examples.

One of the worst of these examples that I found was a search on Google UK was for “family homes kent” – after the local map listings, the top 7 organic listings for this phrase are all US websites:

Strange Google UK Results

Hopefully this is some form of short term change, as with Bing currently pushing hard for increased market share, the last thing that Google needs to be doing right now to maintain its share is to lose relevance – as the relevance of its search results has been one of the main factors in Google maintaining it’s search market share. This could also have quite an impact on search engine optimisation for Google UK for UK sites if it continues.

We will be keeping a close eye on this over the coming days and weeks to see if this continues.



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