We’ve found a video posted on the Google Webmaster Help YouTube channel today that purports to answer the questions we all have about why so many US and international websites are appearing in the UK SERPs in Google UK.
This is something we’ve blogged about before and is causing some issues with UK based websites where the Google UK SERPs are showing a high number of sites from outside the UK from countries such as the US, Canada, New Zealand and Australia, and the importance of keeping an eye on this issue so that we can monitor the implications for many websites SEO.
In the response video from Google, Matt Cutts addresses a question posed which read:
“Why are the UK SERPs still really poor with irrelevant non UK sites (US/Aus/NZ ranking very high Google.co.uk since early June”
However his response only goes into detail as to why a .com domain might be showing in the SERPs and not what websites from outside the UK are doing in the results.
Matt Cutts rightly says that these .com websites (such as Tesco.com) are relevant to UK searchers as they are focussed on a UK Market. However, the core issue, of .co.au, or .co.za website showing highly in the SERPs was not addressed. As Pete mentioned in his blog last month Google don’t seem to be acknowledging the impact of these changes or even that a change has been made.
Quite a few people have commented on the video post from Google pointing out that they have not answered our core question and hopefully this might prompt Google to actually answer the question.
But, you have to wonder if Google don’t acknowledge this and the results become annoying to users will more people switch to Bing and Yahoo?
Emily Mace
Campaign Delivery Manager
Related posts:
