Using Blogger to create your company blog: Part 1
13th October 2008 by Joe Bursell
We’ve posted a lot of content about the SEO value of blogs, and have covered Blogger recently too. In a series of posts I will show you how to use Blogger to create a blog for your website, and how to make it look and feel just like your other pages. I’ll then show you how to transfer it from the .blogspot.com domain to your own.
There are two main reasons why I’ve chosen Blogger above a possibly richer and more flexible package such as WordPress:
1) it doesn’t require any packages to be installed on your server
2) it isn’t reliant on any one technology e.g. php, it can be run on pretty much any site
The very first step is to either set up a Blogger account, or use an existing Google account and create a blog that uses a standard Blogger template. If you are new to this, this video tutorial will really help.
Once you’ve named your blog you can give it a .blogspot.com address. You can use whatever address you like, as when you move it over to your company domain it will assume that URL.
Then you’ll be asked to choose a template. Your choice here isn’t that important, but go for the simplest to avoid any troubles- Minima is good. Once you’ve chosen the template "your blog has been created!" and you’ll get a prompt to Start Blogging.
This next stage is important, as you need to have posted to your blog in order to see what it looks like when you start creating your customized page. Write and post a blog. Don’t use Lorem Ipsum, or content lifted from somewhere else, write your first post and publish it.
Once you’ve published your post you can now start the process of making the blo
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