We’ve discussed previously how important a blog is and how it can help with the search engine optimisation of your site, and how regular posts are important to ensure that the site is seen by search engines as being regularly updated.
What happens if you get writers block? It happens to us all from time to time but there are a few tips to help you get around this.
The first tip is something we’ve talked about before, which is creating blog topics based on some of the long tail keywords currently driving traffic to your site.
The second is paying attention to the news. In recent weeks there have been a number of “hot” news topics, which have lasted a few weeks then died off, such as Swine Flu and MP Expense Claims. As these items hit the news the number of searches in Google dramatically increases, so writing a blog as soon as the news item comes up can help you get a slice of this increased search pie.
So if you run a blog on your site, consider if the “hot topic” of the day relates to your offering and if so, consider writing a blog, even if it’s just a comment on what’s going on in the news.
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