Websites – Top Ten Do’s and Dont’s

Does your site “DO IT”

Ok so
we are in the middle of what some may say is an “Economic Crisis” and many
businesses out there will be reining in marketing budgets, making strategic cut
backs and some even thinning out workforces. The time to focus on your online
strategies and advertising has never been so important as it is now.

If you
are an online business or use the facility of the www to showcase your products
or services you will need to make sure that as well as other culling activities
to your monetary arm, you need to pay attention to your online portal that is
your website.

Too
many businesses out there will spend the big bucks getting an all singing all
dancing website developed for their business, have the flamboyant launch party
and sit back and watch the leads/sales come in over the next few
years!!

This
is the first hurdle where most fail. The internet is now bigger than ever and a
medium many are turning to in times where overheads need restricting. You need
to be clever and stay current. Stay fresh and relevant, and most of all stay
ahead of the game.
Working within the Pay Per Click Management game means that I see
websites ten to the dozen day in day out and can I say I have seen some
Picassos’ and some real rotters. We have the PPC Account knowhow to drive
traffic to almost any site of clients that come knocking on our door for a PPC
Manager. However as the honest type I have to encourage those who fall into the
“Rotter” category to spend their allocated PPC Budgets on their site and bring
it into the 21st century.
I
advise my current clients on PPC Landing pages that will drive more conversions
and utilise their ad spend to its max potential, but how can we make people sign
up, buy or fill in the contact us form. Simple answer is we can’t. All we can do
is use our experience and PPC Landing Page Checklist to persu

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