SEARCH MARKETING BLOG

What country specific content?

It’s the first time I noticed it, although it’s probably been there forever- the humble watermark that sits in the search box on the Google Analytics Support page:

search box

It indicates the language that you are likely to be searching with, using the "custom search".

What’s odd is that when I’ve logged out of Analytics the search box contains a Cyrillic alphabet watermark:
cyrillic watermark

Before I log in it displays a UK one:
UK watermark

What’s odder is that the URL of the Cyrillic one is:
http://www.google.com/coop/intl/uk/images/google_custom_search_watermark.gif
and the UK one’s is:
http://www.google.com/coop/intl/en/images/google_custom_search_watermark.gif
…the only difference is the country identifier being replaced with a language identifier (uk or en).

I’d love to know to how or why this happens. Of more interest to me is whether it is a reflection of, or a hint at, how truly difficult it is to serve country-specific content.

This entry was posted in Search Marketing Blog by Joe Bursell. Bookmark the permalink.

About Joe Bursell

Joe is the SEO Services Manager at Vertical Leap. He’s spent donkey’s ages working in web, tech and information security environments, and is CIM qualified. His experiences as in-house SEO, application tester, marketing manager, and consultant are pretty handy when it comes to writing about all things Search.