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Who do you link to - time to check your outbound links
Wed, 23 Jan 2008 15:05:00 by Matt Hopkins

Who you link to can have a negative effect on your search engine rankings. 

You can't control who links to you, but you should be in control of the sites that you are linking out to.  If your web site links to sites that are known to spam the search engines or those in "bad neighbourhoods", then this can have an adverse effect on your rankings.  

We've just added an external links report to our seo tools section of our web site which can help you better understand your outbound linking profile.

We added this tool primarily as a result of the recent hacking incidents that have been reported by our SEO team.  These links were not visible without looking at the page source code and as they effected the pages on a shared web host, they were not in local copies of the site that would normally be used to report this information.

If you have a relatively static site, then you should be able to use your web development tools such as Dreamweaver to list all of the external links for your site.  If you are using third party link builders, web developers, and others who may be changing your site with or without your knowledge, then you may not have this information locally and will need to use a tool like this instead.

We crawl your site and extract the outbound links.  We then email you a report that lists each URL and the number of times it appears. 

If you have been the victim of a link hack or simply want to get your head around the types of sites that you are validating by publishing creating a link, then this little gadget will be very helpful.

Matt Hopkins
Managing Director


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