Why should you know or care where your web site is physically located?

When it comes to the regional versions of the search engines (e.g. Google.co.uk, Google.com.au, Yahoo7.com.au, etc), there are a few attributes that are taken into account relating to geography.  Some of these include:

1.    Does your site have a regional domain name – this usually signifies that you are targeting a more “local” audience?  E.g.  yourdomain.co.uk  instead of yourdoman.com

2.    The physical location of your site – where is it actually hosted?  Even if you have a .co.uk domain name and your site is hosted in the USA (like many are), you will make it harder for yourself to get ranked in the regional – Google.co.uk – search engine.  Be aware that there are many “hosting providers” in the UK who actual re-sell hosting from the USA and other countries.

3.

Related Posts

1. SEO and the Physical Location of your website
2. Does location matter?
3. Helping Out Local Search Engines
4. Google – New Site, New Hosting Country, 301 Redirects – Instant Changes
5. Location Location Location – .co.uk and hosted in US
6. Perfume.com hacked? Er, no but…
7. Telling Google Where Your Customers Are Located
8. SEO Site Tools – My Favourite Google Chrome Plugin

This entry was posted on Wednesday, March 14th, 2007 at 8:00 am. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.