SEARCH MARKETING BLOG

Wikia Search- update

Wikia was launched at the turn of the new year (Jan ’08 that is). Pete wrote a great blog about it, but as that was 6 months ago I thought it’d be worth going back and taking another look- with a different perspective.

My idea of what a search engine should be is clearly quite different to Jimmy Wales’, but that doesn’t mean I think Wikia has no place on the web- far from it. Calling Wikia a search engine is a little ambiguous for my taste. Sure, it provides search results, but they’re collated in a markedly different way than the current methods used by Yahoo!, MSN Google etc. That difference is why I’m not sure it really qualifies as a search engine any more.

For a good discussion of Wikia have a look at this cnet article, and for the most recent changes look here.

As I’m a little vain I used Wikia to search myself, and see what those changes are like. The first thing that brought a smile to my face was the amount of editing you can do. To shunt a result up or down the SERP you can rate it- but that’s lame compared with the “delete” option- editing snippets is a pretty cool feature too.

Anyway, here’s how it hangs together…

Search result:

wikia search result
Add another search result for that search term:

wikia add search result
Added search result:

wikia search result added

Editing snippet information

wikia edit snippet
Adding related search terms:

wikia add suggestions

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About Joe Bursell

Joe is the SEO Services Manager at Vertical Leap. He’s spent donkey’s ages working in web, tech and information security environments, and is CIM qualified. His experiences as in-house SEO, application tester, marketing manager, and consultant are pretty handy when it comes to writing about all things Search.