Article writing is a fantastic way to create new links to websites from many areas. When writing an article, it should be written about an area that you have a great deal of knowledge about, and that would interest other people who may stumble across it and read it. Once one of our clients has written an article, we will submit it to a number of websites to get this published in numerous locations with links back to the site.
Others will publish these articles because it adds more content to their websites, which we all know is one of the key areas of search engine marketing, and continually updated content will increase the number of returning visitors to a site, as they will want to stay up to date with the latest opinions.
There are a number of good reasons to write articles for other websites, rather than only writing content for your own site (which obviously needs to be done in conjunction with this article activity). If these articles are constantly providing good consistent advice, then it is entirely plausible that you can become an expert and important figure in your industry field. Building up a reputation like this means that more people will respect the opinions that you place on your site and in your articles, and may feel drawn to trying your offering.
These articles often will appear in more places than you submit it to, so it is vital to ensure that a link is placed on your article, so all places that syndicate your content will increase the number of valid and relevant links to your site. If this article is being written by a Vertical Leap client for us to use then this can be done by us, it allows us to link from specific keywords within the text, and it also allows for deep linking to pages that cannot always be linked to using other off page optimisation strategies.
So what exactly should you write this article about? Well, it can be about anything that is related to your business and is of use to others to make it worthwhile for them to publish it, as
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