On average, 80% of people will read the headline, but only 20% actually go on to read the rest of your blog/article. This is one of the reasons why your headline is so important. You should also remember that your headline also becomes the page title and url of your blog which are both very important components for SEO.
The folks over at CopyBlogger have compiled nine articles that provide some further insight into writing better headlines:
- Why You Should Always Write Your Headline First
- The Cheater’s Guide to Writing Great Headlines
- Do Key Words in Post Titles Really Matter?
- How to Write a Killer “How To” Post That Gets Attention
- 7 Reasons Why List Posts Will Always Work
- Why Some People Almost Always Write Great Post Titles
- 10 Sure-Fire Headline Formulas That Work
- 7 More Sure-Fire Headline Templates That Work
- Warning: Use These 5 Surefire Headline Templates at Your Own Risk
All of these are definitiely worth your time.
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