SEARCH MARKETING BLOG

Yahoo Search Marketing Ads Changing

Here are two changes apparently on the way within Yahoo! PPC adverts:

When you create or change an ad, commencing May 2007, short descriptions will be required. Long descriptions will be optional.

From June 2007, Yahoo! Search results will only show short descriptions. Should you choose to use long descriptions your ads will be automatically cut off to fit within the character limit.

So go ahead and create a short description for any ads your currently have.