Video is everywhere. It’s on the TV, it’s on your computer, it’s on your phone… With companies now complimenting their SEO by actively promoting their products on video sites such as YouTube, it’s important to analyse which of your videos are performing the best, which are the most popular, where your visitors are coming from – exactly as you do for your website.
We’re occasionally asked how you can monitor video usage on YouTube. As you’d expect from a Google owned company, YouTube has analytics. Here’s where you can find them.
- Go to YouTube and log in;
- In the top right corner of your screen, click your account name and then select “Account”;
- Click the link marked Insight
- Hey presto! You can drill down to view stats on specific videos, demographics and more using the links at the bottom left corner of the screen. You can also download reports towards the bottom of the page.
Does this give you all the information you need about your videos? Let us know your thoughts!
Related posts:
