Mon, 30 Jun 2008 15:06:10 by Emily Mace
If you are already working with an SEO Company you might want to look at the level of service you are being offered by them.
SEO is an important part of promoting your business online and generating more sales for your company. So, it’s really important to know what is going on with your site, and what any third party companies are doing on your behalf.
<...Read More.
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Mon, 30 Jun 2008 11:13:33 by Kerry Dye
Semantic search has been “the next big thing in search” for ages, but hasn’t really got any closer to reality. Google hasn’t launched anything significant in this arena, which is unusual given all the PhDs it employs. So for Microsoft to spend $100million on a company developing this technology is a significant move.
For a description of semantic search, have a loo...Read More.
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Fri, 27 Jun 2008 16:31:31 by Joe Bursell
Say you've got a business and you want to offer your services or products to a global audience. Now, its no good just serving standard content to every visitor, regardless of where they come from. You might (read: should) want to tailor your messaging to each specific region, or country, so how do you achieve this?
One option is to serve different content based on the IP address of your ...Read More.
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Fri, 27 Jun 2008 15:08:41 by Pete Handley
For some time now, Google have been putting warnings in their search results about potentially dangerous sites - these are perhaps ones that have been reported for phishing or for having potentially harmfull downloads.
It seems now that Yahoo are following this with their own warnings about sites. I was surprised to see this warning when searching for a clients search term "...Read More.
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Tue, 24 Jun 2008 11:22:09 by Emily Mace
Google have released an improved version of their related search suggestions.
When performing a search on Google you are offered a selection of alternative search terms from the Google database. These search terms appear at the bottom of the first search results page and link through to the search results page for each of the terms suggested.
The new search facil...Read More.
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Mon, 23 Jun 2008 11:41:46 by Kerry Dye
Google Trends has now added the facility to look at specific websites over time. Launched last week on the Google Webmaster Central Blog it has caused a bit of stir. Not only is this facility producing a directly competing facility to Alexa (owned by Amazon by the way), but it has some odd omissions in the list of sites it returns data for.
Wikipedia traffic – yay, Trip Adviso...Read More.
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Fri, 20 Jun 2008 12:48:08 by Joe Bursell
Firefox 3 was finally released on Tuesday 17th to a mixed reception. The security community picked a few holes in it- the unreliability of how it reports phishing sites and drive-by downloads being the main concerns.
My concern was how it would handle the SEO plugins that I rely on, on a day-to-day basis. I'd never thought about how much I take for granted something as simple as Number G...Read More.
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Thu, 19 Jun 2008 10:21:16 by Emily Mace
With so many bloggers on the web, making your blog stand out from the crowd is becoming harder. Here are some tips for improving the performance of your blog.
1 Know your market - once you know who you are targeting with your blog and have done keyword research based on the main topics you are promoting, make sure your blog posts are all relevant to this subject matter and make ...Read More.
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Wed, 18 Jun 2008 10:46:39 by Kerry Dye
Nine months ago, I blogged about how Google accounts for 80% of search traffic in the UK. Now, a new analysis (this time by Hitwise rather than Neilson/NetRatings) indicates that Google has grown this share again, accounting for a staggering 87% of United Kingdom search traffic.
From an SEO perspective, this is staggering, as it means that Google is consolidating its hold on the market, a...Read More.
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Tue, 17 Jun 2008 13:44:25 by Joe Bursell
I found a flyer in the lobby this morning, from Google. Noteworthy? Yes. My usual contact with Google is via a keyboard and a screen, so finding hardcopy seemed strange. Maybe I think too much, but it occurred to me that the flyer was the only time that I'd noticed Google outside of its usual context. They do run the odd ad in magazines and papers so I'm told, but as I don't tend to read hardcopy ...Read More.
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Fri, 13 Jun 2008 10:28:01 by Joe Bursell
Remember the beginning of this year when Microsoft were offering a fortune but Yahoo! weren't selling? How about when Google stood up for poor little Yahoo! and said that Microsoft weren't really playing nicely?
Well, now Google is going to really help Yahoo! out by paying them to serve up their adverts. Yesterday it was announced that Yahoo! is going to use Google for search and context...Read More.
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Thu, 12 Jun 2008 10:42:49 by Emily Mace
Google's free Webmaster tools now include a free content review service. This service identifies if Google came across any issues when crawling your site to list on it's search results.
Once you've registered your site with Google Webmaster tools and verified it you can review the content of your website. Listed under the Diagnostics section of Google Webmaster tools, the Conte...Read More.
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Tue, 10 Jun 2008 14:31:51 by Pete Handley
On one of the campaigns that I work on, the client recently decided to redesign and relaunch a website. This involved lots of work to ensure that as quickly as we could, this site was properly optimised for the key terms that have driven traffic to it in the last 12 months, and as a result of these efforts, with only a small amount of flux, the vast majority of the rankings and traffic were r...Read More.
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Fri, 6 Jun 2008 13:27:16 by Joe Bursell
If you've been keeping up with our security comments and news you'll be aware that not only have we offered advice to the information security community , but we're more than happy to spread the love in all directions.
In the same vein Matt Cutts has explained how Google helps hacked sites. His definition of "help" is a bit flaky, but the intention is good- and "no&qu...Read More.
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Wed, 4 Jun 2008 12:55:29 by Joe Bursell
Back in October 2007 Microsoft bought Jellyfish.com- an affiliate marketing cash-back comparison engine. This brings their current acquisition total to 119 (Farecast Computer reservations were the latest in April '08). We guessed they bought Jellyfish to harness some of that web 2.0 goodness, rather than the revenues that Jellyfish was bringing in- and we guessed right...
...last month (...Read More.
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