Fri, 29 Aug 2008 16:18:31 by Emily Mace
Many e-commerce website tools now come with SEO add-ons to enable you to make them more SEO friendly but one thing there still seems to be problems with is duplicate content issues.
A number of the e-commerce packages available provide the option to produce HTML versions of the product catalogue on the site, which sound great to many companies as an extra way to promote their p...Read More.
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Fri, 29 Aug 2008 13:23:10 by Pete Handley
I've worked on lots of sites where I've taken over the SEO from a previous encumbent. The actual SEO techniques that are employed vary from company to company – some do the on-page changes in a similar fashion to how we would do these, others have a very different style.
One frequent (legacy) complaint from clients who have fired their previous optimiser is the poor the communicati...Read More.
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Fri, 29 Aug 2008 12:24:18 by Matt Hopkins
We've been asked by a few clients recently for a formula for calculating ROI for their pay per click marketing campaigns.
I've always found that ROI is one of those terms that has been over-used and abused by so many people and as such, there is confusion on how best to calculate it. Personally, I like to use the following formula when we are discussing the ROI for any PPC ca...Read More.
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Thu, 28 Aug 2008 16:30:38 by Kerry Dye
Many years ago, a man called David Siegel (the man who invented the “transparent one pixel gif trick” in web design) wrote a book called 'Creating Killer Websites' and in it, he advocated a site design that looked a bit like this:
The reasoning behind it at the time (if I recall correctly) was that it gave the user the satisfaction of seeing...Read More.
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Wed, 27 Aug 2008 19:25:13 by Matt Hopkins
Over the past six months, we've been implementing more PPC capabilities into our SEM campaign management software called Apollo.
Apollo helps us run campaigns better - by providing campaign intelligence, process management, and a totally unique rules-based engine that ensures that all campaigns are meeting our client's goals and that every client is getting the most comprehensive search m...Read More.
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Sun, 24 Aug 2008 11:12:48 by Matt Hopkins
We received this wonderful client testimonial by email the other day:
Knowing the importance of good search engine rankings to generate business nowadays, and knowing the difficulty of achieving this without outside assistance, I started making enquiries in 2006 into finding a reliable company to help my company, Trent Pottery Ltd, with this venture. I...Read More.
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Fri, 22 Aug 2008 18:07:51 by Kerry Dye
We've talked about this before, and it recently came up again, after reading Hubspot's blog about asking other people for inspiration. what to blog about.
The long tail is a valuable resource for blogging, you can find unusual keyword phrases, perhaps a local variation that you haven't optimised for (like our SEO Portsmouth example).
Measuring the size (length?) of the...Read More.
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Fri, 22 Aug 2008 14:49:04 by Emily Mace
There are quite a few companies offering a full SEO service for less than £100 per month, which might sound like a great deal but there are lots of reasons why spending less on your SEO won't help you in the long run.
Your SEO campaign is a key element in your marketing and ensuring you get a good quality SEO company will ensure you don't loose out in the race for conversi...Read More.
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Thu, 21 Aug 2008 10:24:01 by Matt Hopkins
Google's search engine results pages (SERPS) are increasingly becoming more localised. If you wanted to see the results that people in Australia get on google.com.au when searching for terms like "SEO" then you simply accessed the regional site. But now, the results you get from any regional site are adjusted slightly to reflect your current location.
There is...Read More.
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Thu, 21 Aug 2008 10:17:04 by Matt Hopkins
When you perform searches in sophisticated search engines such as Google, you would think that similar queries would yield similar results... but this is not the case at all. Plural forms are wildly different from their singular forms and simply changing the order of two terms can have a dramatic effect. For example, our own site ranks well for "Portsmouth SEO" but does not f...Read More.
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Mon, 18 Aug 2008 16:32:39 by Kerry Dye
Over the past year, I’ve blogged several times about Local SEO including looking at top local search queries.
As I said before local search engine optimisation in the UK is still lagging behind the US. Even though Mobile Search is still a big topic, especially with the coming of GPS enabled mobile phones, very little of that has spilled over into the recognition that this mean...Read More.
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Mon, 18 Aug 2008 14:51:36 by Joe Bursell
A while back Matt blogged about Google releasing their mobile search interface. It's been 7 months since that release, so after a bit of bedding-in now is a good a time as any to look at optimising for mobile search- focusing on techniques for optimising mobile websites for search.
3 differences
A good place to start is in understanding what users want and expect from mobile search, ...Read More.
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Mon, 18 Aug 2008 11:30:27 by Emily Mace
If you website is not ranking or has dropped down the rankings, have a look at this guide to some of the common mistakes that might be costing you rankings and consequently sales. Making sure you look out for these items will help the SEO of your site.
Keywords
Are you using keywords throughout your site? Are these keywords included in both the meta tags and conten...Read More.
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Wed, 13 Aug 2008 11:53:32 by Emily Mace
This week Google are focussing on 404 error pages as an important part of any site's SEO.
Google have stressed the importance of returning a 404 header status when delivering a 404 message so that when the search engine crawlers reach a broken link they are able to tell that this is a broken page and not a page to be indexed on your site. This will help with your SEO particular...Read More.
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Wed, 13 Aug 2008 07:16:35 by Matt Hopkins
I came across this great little online tool today called wordle. It creates "word clouds" from text... or from RSS feeds from any source and so I tried it with our blog - and here's what it came up with:
Pretty neat right?
As you can see, over the past dozen or so blogs we don't really seem to talk too much about SEO. Google is obviously very promi...Read More.
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Mon, 11 Aug 2008 13:53:37 by Kerry Dye
I’ve previously mentioned Google Alerts and how useful they are for tracking mentions of your company. However, you can also use them to monitor inbound links to your site or blog.
This means that you are notified when Google picks up a new link to your site.
1. Go to the Alerts page in Google: http://www.google.com/alerts?hl=en and sign in if you ar...Read More.
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Thu, 7 Aug 2008 14:18:53 by Kerry Dye
A lot of search marketing companies produce their own SEO Tools, like geolocation tools, backlink checkers, header checks and various page evaluation tools using multiple data sources like Website Grader or SEOMoz's new Trifecta tool. However, some of the most valuable are those created by the search engines themselves.
Google has led the way for some time, with the excellent Google Webma...Read More.
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Tue, 5 Aug 2008 12:55:08 by Emily Mace
Following my recent post on the development of Flash website crawling by Google, there is now sufficient information to answer the issue of the SEO impact of this new ability. It is becoming clear that sites built in Flash are still not good for the Search Engine optimisation of your website.
There are a number of reasons for this:
Google is the only search engi...Read More.
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