Don’t do this. Please.
There are some really important places on your website where you can put your keywords. You can put them in your title tag, your meta description and your H1 tag. You can use them in your primary website navigation/menu. In fact, I say “can” – I do of course mean you “should”.
However, one recommendation that seems to keep falling by the wayside is using keywords as anchor text in your body content. I wonder why this is? I think it might be because that phrase sounds a bit technical. So what I’m saying is…
“You know your website has some paragraphs of text on it?”
“Well – you know sometimes you want to link to other pages from within this text?”
“When you do this, please can you use a keyphrase as a the link text?”
Sometimes it is hard to work it into the copy, which I think is why it gets forgotten – for example, it often occurs in lines like this:
“If you want to find out more about Search Engine Optimisation, then ‘click here’”
So this would need to be rewriten a little bit as follows:
Try this page for more information on Search Engine Optimisation.
Right – I think that’s better. I’ve got it off my chest.
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